We were able to get up to 7X RPE! That was our best month so far. On average, we are hitting 5X to 7X RPE.
Being a B2C client, they were looking to acquire repeat
buyers though email marketing. Their challenge was they
had tried to set up their own email marketing ows and
campaigns, but were not hitting their target rates on sales
They were paying more than what the industry standard was per customer. Standard was around $15-$20
We worked with ALR to rst identify their buyer prole – things like their age, wealth, their interests, etc. We tested our assumptions and developed strategic messaging to target these customer.